Birth Tissue Recovery
Client / Brand: Birth Tissue Recovery, LLC (Winston-Salem, NC)
Date: February 2023 – Present
Role: Content Strategist & Website/LinkedIn Manager
Tools Used: Canva · Adobe Photoshop · WordPress · LinkedIn / Meta Business Suite · Gravity Forms · Yoast SEO
What I Did & Results
Website Refresh & Copy Consultation: Partnered with a contracted social media agency to audit and refine Birth Tissue Recovery’s website tone and visual identity. Wrote and restructured homepage, “About,” and “Services” copy to highlight the company’s mission, creating a warmer, more accessible voice. Recommended UX tweaks (clear CTAs, concise messaging).
Ongoing Website Management: Took over site maintenance (WordPress updates, plugin management via Gravity Forms and Yoast SEO) and ensured all landing pages remain on-brand and up-to-date.
LinkedIn Strategy & Content Creation: Assumed full responsibility for the company’s LinkedIn profile. Developed a posting calendar: spotlighted employee stories, client testimonials, and company offerings. Designed custom graphics in Canva and Photoshop.
Key Highlights:
Established consistent brand language across website & LinkedIn—improving professional credibility.
