WePinay
Client / Brand: WePinay (formerly Pinay Clothing Co.)
Date: January 2019 – May 2019
Role: Creative Director & Product Designer
Tools Used: Procreate · Adobe Photoshop · Adobe Illustrator · Adobe Lightroom
What I Did & Results
Product Print Design: Hand‐drew and digitized a custom “Tin Tin” graphic (in Procreate), then adapted it into a repeat pattern for t‐shirts, hoodies, and phone cases. Worked closely with WePinay’s founder to capture Filipino‐American pride in every line and motif.
Creative Direction & Photoshoot: Coordinated and art‐directed an on‐location product shoot: stylized outfits, modeled, sourced props, and oversaw hair/makeup. Photographed each item on location, then retouched images in Photoshop/Lightroom for web and social.
Marketing Assets & Launch: Provided a cohesive set of assets (lifestyle images, flat‐lay product shots, and animated “teaser” reels) to support the launch. ]
Key Highlights:
Curated all visual assets to match WePinay’s brand voice—“proud, playful, community‐oriented.”
Maintained ongoing relationship: created seasonal design variations for Holiday 2022.
