Salud Mental Health
Client / Brand: Salud Mental Health (Winston-Salem, NC)
Date: February 2022 – February 2023
Role: Social Media Manager & Graphic Designer
Tools Used: Canva · Adobe Photoshop · Instagram Reel Editor · Later · Meta Business Suite · Mailchimp
What I Did & Results
Content Creation & Scheduling: Designed and scheduled a mix of static graphics and short‐form video “Reels” to promote mental health tips, bilingual resources, and clinic updates across Instagram, Facebook, and Twitter.
Analytics & Growth: Monitored weekly engagement metrics (reach, saves, shares) in Later and Meta Business Suite. Sparked conversations by A/B‐testing post formats (infographics vs. “carousel” tips). Within one year, organic Instagram followers grew from 6,000 to 8,000—bolstering brand visibility and patient inquiries.
Newsletter & Merch Design: Developed monthly Mailchimp newsletters (English & Spanish) to share mental health articles, client success stories, and events. Designed branded notebooks and “mental health kits” promotional graphics—helping drive a 15% uptick in clinic workshop attendance.
Key Highlights:
Leveraged data insights to refine posting cadence—boosting average post engagement by 25%.
Produced three “Awareness Week” Reels that each surpassed 5,000 views.
Collaborated directly with clinicians to translate complex mental health concepts into approachable visuals.
